NO EMPLOYEE ADVOCACY, NO CREDIBLE EMPLOYER BRAND
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Description
Employer branding is crucial for talent acquisition, helping organizations define their unique value as an employer and shaping the recruitment efforts to attract ideal candidates. Effective strategies communicate why job seekers should join and stay with your organization, reducing turnover, increasing qualified applicants, and attracting diverse talent.
However, employee participation is vital. Notable stats include:
- 76% trust content shared by individuals over company content.
- Employee advocacy programs attract 58% more top talent and improve retention by 20%.
- 69% refuse job offers if the company has a bad reputation among employees, and 78% value employee reviews.
Investing in employer branding without employee involvement may be ineffective.
