EMPLOYER BRANDS OFTEN FAIL TO DIFFERENTIATE
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Description
Everyone assumes that having an employer brand will inherently make you stand out, but in reality, every organization sounds the same. In one too many cases, it’s because the branding actually is the same.
As a result, consumers of work are thinking: There’s nothing different about this organization. All while these enormous companies with even bigger budgets think they’re standing out and building candidate preferences for their workplaces.
