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Published on March 18, 2025

Retail trends 2025

The luxury goods market is undergoing a significant transformation, driven by several major trends. The retail experience is evolving towards an immersive model, integrating experiential and exclusive spaces at the crossroads of digital and physical worlds. Artificial intelligence is becoming a strategic lever, optimizing inventory management, customer personalization and product creation. At the same time, the second-hand market is progressing rapidly, although some major brands remain cautious in the face of this change. Finally, the slowdown in Chinese growth is redirecting attention to the emerging markets of South-East Asia, Africa and Latin America, where a burgeoning middle class is opening up new development prospects. These developments require luxury brands to adapt rapidly, both strategically and technologically, to capture these opportunities and meet the expectations of consumers seeking meaning, exclusivity and sustainability.
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