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Published on March 4, 2025
Retail Trends 2024: artificial intelligence, mobile and sustainability at the heart of strategic challenges
Retail trends in 2024 show that the mobile is becoming consumers' personal assistant, with over 60% of online traffic coming from mobile devices. At the same time, the rise of the second-hand and rental market, estimated at over $25 billion, reflects a growing demand for sustainable options. In addition, the adoption of artificial intelligence enables retailers to reduce operational costs by 15% and increase revenues by at least 10%.