P2: The Hourglass Effect: Why CIOs Will Shape the Future of Retail
Jun 9, 2026 | 1:30 PM - 3:00 PM
Plenary
Description
The retail market is becoming increasingly polarized. At the top, premium has become the norm; at the bottom, 12 million parcels a day are arriving in Europe from China. In the middle, a gap is opening up. At the same time, AI agents are reshaping the way people shop, while AI-native brands are rewriting the rules, with no inventory, no working capital burden, and no technical debt.
Drawing on 20 years of retail and omnichannel expertise, Yann Rivoallan will explain why CIOs hold the key to these transformations, and why the foundations they choose today will define the brands of tomorrow.
