In‑store payment is evolving rapidly, driven by new customer behaviors, a growing variety of payment methods, and a constantly changing regulatory landscape. This session explores these transformations and shows how payment can become a fully integrated and strategic moment in the customer journey.
Adyen will share its vision of in‑store payment, while a retailer will provide concrete feedback on the benefits observed in real‑life store operations. The session will conclude with insights into AI‑driven payment trends and perspectives, helping to shape thinking around what’s coming next.
