75% of retail sales still occur in store and there is an urgency to identify these customers and merge their data with ecommerce transactions for a true single customer view. Yocuda identifies customers at the POS using digital receipts and loyalty programmes. It links customers to their transactions and captures marketing opt-ins, augmenting retailers’ CRM databases and providing cross-channel insights for marketing. With 75% open rates and 15% click through rates, digital receipts enable retailers to continue the customer conversation and drive sales and post purchase engagement. Product recommendations, loyalty status & registration, surveys, targeted offers, aftersales services, product videos, sustainability credentials and savoir-faire can all be promoted through this channel.