Trust-Place is the French specialist in digital ownership. Our mission is to enable Brands to guarantee the ownership and authenticity of their products throughout their lives, whatever their sales channel: physical, digital or virtual. To do this, we help them associate each item with a Digital Passport ("NFT passport"), which protects its value over time, shares its history, and facilitates its transmission with trust. We are thus creating a new hyper-personalized link between Brands, their products, and all their customers, including those they do not know today (from wholesales, second-hand, gifts, etc.). Beyond the passport, the Brand accesses a new landscape of customer data, making the unknown visible and measurable.