Ebusiness & Channel Strategy Professionals Analyst
Michelle is an analyst serving digital business strategy professionals. Her research focuses on how digital technology, changing consumer behaviour & expectations are impacting retail organizations. Her research includes omnichannel commerce, future of stores, digital trends & forecasting, and digital commerce strategies for consumer-facing brands, (retail, luxury, consumer & financial services). Michelle has worked with a wide range of clients to help develop their digital business strategies. Michelle speaks regularly at national & international conferences, events & Forrester Forums. Her research has been quoted in media such as the Wall Street Journal and specialist publications like Retail Week. Previous Work Experience Michelle joined Forrester in 2011 as a part of the consulting team for the eBusiness & Channel Strategy team. She was involved in several digital strategy projects across industries. Prior Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. She was developing & delivering quantitative & qualitative primary research studies on customer attitudes & behavior across industries.