Data Driven publishes a SaaS solution for HR departments. Its aim is to give recruiters an optimum view of the effectiveness of the strategies put in place to attract talent. To achieve this, Data Driven uses a technology that connects to every point at which a candidate passes through the system to extract rich, usable data. The Data Driven dashboard then provides performance indicators for all the acquisition channels used in order to determine their relevance and effectiveness: exposure to the desired candidate targets, adverts viewed, number of CVs received, conversion rates, interviews-hires carried out and their associated costs. In the age of HR marketing, Data Driven acts as an observatory of HR data, with the aim of impacting decision-making in the recruitment ecosystem.